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Beauty’s Been One-Dimensional for Too Long. We’re Here to Break the Mould.
Scroll through any beauty feed and you’ll see it: a curated version of beauty that’s flawless, filtered and, let’s face it, blatantly unrealistic. We saw it too and decided to flip the mirror. iCosmétiques was born not to chase trends but to challenge them. That’s where our story begins - not in a boardroom, but in a quiet rebellion. A rebellion that led to a brand built on honesty, ingredient integrity and a deep respect for the individuality of beauty.
Built on a Quiet Rebellion. Fuelled by Real People.
We didn’t create iCosmétiques to jump on a marketing wave. We created it because there
wasn’t enough space for real care. The kind that’s inclusive, safe and science-backed.
We’re not here to chase viral ingredients or packaging gimmicks. We’re here to do what care-first beauty brands should’ve been doing all along – showing up for your everyday needs with transparency and purpose. That goes for every formulation, from our skin care products to our hair care products, each made to serve the real needs of real people.
And while that might sound radical in a world full of filters and fads, it’s really just the way things should be.
We Put the ‘Back of Pack’ Front and Centre
If you’ve ever turned over a beauty product and squinted at a mile-long ingredients list with unpronounceable names, you’re not alone. For too long, beauty has asked us to trust without question, to buy into claims without clarity and routines without understanding. That didn’t sit right with us. That’s why we flipped the script.
At iCosmétiques, the back of the pack becomes the front. No vague claims. No greenwashing. Just full ingredient transparency and honest explanations about what goes into our beauty care products and more importantly, why it’s there.
All iCosmétiques products are:
- Sulphate-Free: Gentle cleansing without stripping your scalp of natural oils - because the best hair care products shouldn’t come at the cost of health
- Silicone-Free: No waxy buildup pretending to be shine - only real, breathable smoothness
- Paraben & Phthalate-Free: Free from preservatives that raise more questions than answers, especially when it comes to skin care products
- Mineral Oil-Free: Because heavy fillers have no place in clean beauty
- No Added Colour: What you see is what you get, we don’t colour code quality
- Dermatologically Tested: Clinically safe, real-world ready
- Vegan & Cruelty-Free: Because compassion belongs in your routine too
What Truly Makes iCosmétiques Different
It’s not just what we leave out. It’s what we put in!
We believe in the long-term health of your skin, body and hair by empowering you with the right knowledge so you can make informed choices.
And most importantly, we believe in care that evolves with you. That’s what re-beauty means to us: rethinking routines, relearning what works and returning to what’s honest and intentional. We didn’t create a brand to dictate beauty. We created one to honour it in all its forms, through consciously created beauty care products that speak to who you are today.
You Are the Hero of Our Story. Always Have Been. Always Will Be.
From day one, iCosmétiques was never just about a brand talking to you; it was always about building a space with you. One that feels safe, intelligent, transparent and inclusive. That’s the idea behind Re-beauty. A chance to pause, question and consciously reset. To move away from trends that overwhelm and toward routines that feel like you. It’s not about adding more, it’s about choosing better.
So the next time you pick up one of our bottles, know this - it’s been made with purpose, tested with integrity and created to meet you exactly where you are.
Because at iCosmétiques, we believe in the power of Re-beauty. In motion. In progress. In you.
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